Yelp is very important for business owners to attract new customers and the same thing with SEO (Search Engine Optimization) when it comes to the website and the traffic of it. So here we will give 5 tips on how to optimize your Yelp business page with SEO. Because we all know that Yelp also has their own algorithm and the ranking of it so you need to tweak and make some changes to your Yelp business page to improve your “rank” on Yelp.
First thing first, make sure you already optimize your Yelp business page. Some of the things you need are:
Your business information (address, phone number, hours, etc)
You should have some reviews already on your Yelp page
You should have tons of pictures and photos of your business and you should have your profile picture.
For more information on how to fully optimize your Yelp business page, please click HERE.
Now let’s get down to business. Here are the 5 tips you need to know on how to increase the SEO on your Yelp business page:
Find your correct keywords and locations. Do some research and put a list of keywords and locations that you want to come up when people search for a business in Yelp. For example, if you’re a personal injury lawyer near Culver City, you’ll want to come up for things like “personal injury” when people are searching in Culver City, Los Angeles, Woodland Hills, etc.
Optimize your business description. Pour out some keywords variations in your business description. Following the example before, we would add phrases like “personal injury attorney, XYZ company is the place to call..” etc, etc. You can always review your competitor’s business descriptions who are already ranking highly and see how long their description is. In this context, emulation without exact imitation will help your success
Optimize the specialty section. This is the area where you can add all of your specific services & products! List every service and product you provide here. The ones that are most important to you should be listed first. For example, for a personal injury lawyer, you don’t want to put just “lawyer” because it is too broad.
Fill out all of your service cities. A lot of business owners don’t know that there is more than one location option in your Yelp settings. You can add multiple service cities! Please make sure to add the closest neighborhoods that you want to rank for in addition to your main city. If you put the biggest city, again, it will be too broad for Yelp to rank your business page.
Ask for service-specific Yelp reviews. Make sure that your customers know WHAT you have done and WHERE. This will help Yelp algorithms to automatically show the result of what other people search in reviews with keywords for your services and locations!
Extra tips: Yelp now offer a lot of features that can help business owners to fully optimize their Yelp page such as “Negative Keywords”, “Badges”, “Business Highlights” and many more. Contact us for more information and we can give you more features since #SMART is officially a Yelp Business Partner. Call us today!
Review Management Best Practices
At the end of the day, people can tell that if your business is grooming your reviews if all of your reviews are too positive. From a consumer’s perspective, it is better to see a business with a mix of reviews, mostly positive but with some negatives as well.
Top 10 Review Websites to Get More Customer Reviews On
In the blog, U.S. Ranking, % U.S. Traffic, and Average Monthly U.S. Traffic (unique visitors) data are sourced from Alexa. Businesses should strive to get business reviews on business review websites that are going concerns, review sites that people know about (and go to), and that are relatively friction-less (sites consumers have log ins or can go in easy to leave a review).
Search Engine Optimization is important to consider when creating and publishing any kind of online content—whether it’s your business website, blog or otherwise. The better your business gets at optimizing your content for SEO, the more likely you are to be seen online, and the more business you’ll get to your storefront!
All in all, it’s a pretty swell time to be building a website for your business. Hosting is cost-effective and secure, design templates have never looked nicer, and there is plenty of great content out there to help guide you through the process. But if you are ever curious if your website is serving you well, just follow this tip from Kevin Lao at Google: take out your phone, pull up your site and ask yourself “do you like what you see?” Now go to your closest competitor’s site and ask yourself the same question. Your answer will tell you all you need to know.
According to Google, 9 out of 10 of local searches lead to action, with more than 50% leading to sales. If businesses have a good web presence, customers will go to them rather than the competitor. Once they’re in the store, 79% of customer use their smartphones inside to look at reviews or compare prices and 74% of them end up making a purchase. Those numbers alone make the opportunity clear: online reputation management is essential for your business to get consumers in the door to make the sale.
Your website content is one of your most important marketing tools. Whether or not people engage can mean the difference between one dollar and one million dollars in revenue. It’s worth it to take the time to make your website beautiful.
You know why SEO is important for the success of a website and your business overall. Being found in search is one of the best ways to find new customers when they’re seeking out your products or services. While SEO is increasingly important, maintaining rankings and working to constantly push out competitors is an arduous process. If you don’t have time to stay up-to-date on Google’s algorithm changes, cleaning up metadata, keyword research and link building, consider outsourcing to someone who has this as their main focus.
How to Use Paid Ads to Grow Your Facebook Following
So, you’ve got your Facebook Business page setup and you’re posting regularly. You’ve even got some likes and shares. That’s great! But why stop there? With over 1.79 billion users active on the platform every day, there’s a lot of real estates to cover, and your content can only reach so far without a little help. That’s where Facebook Paid Ads to come into play.
Content marketing is an effective strategy to interact with consumers and introduce them to your business’s brand. By providing consumers with value before they even visit your store, you are building positive relationships and connections to your brand, resulting in long-lasting customer loyalty and brand equity for your business.
Whose job is customer service? The truth is, customer service is the responsibility of everyone in your company. Building a brand means delivering on a promise again and again. It means consistency and maintaining effective customer relationships.
Tips for Providing The Perfect Customer Experience
Businesses are always looking for new ways to make a name for themselves and an excellent customer service experience is one of those ways in which a business can afford to get a great reputation in. Competition is almost always growing in any industry and new strategies and actions must be implemented to keep up with the constant flux.
Programmatic advertising is big, and it’s not something that will disappear in the next few years. According to a study from eMarketer, US programmatic digital display ad spending will reach $22.10 billion in 2016. The kingdom is expanding, and overtaking new advertising territory every day
If you are looking to achieve tangible marketing results, like capturing leads and driving revenue, my money is on newsfeed ads. If you want to really capture leads through Facebook paid to advertise however, I suggest using Facebook lead ads.
It’s important to create social media content that provides value to your customers without hocking spam day in and day out. To succeed on social media you need to know your consumers and keep them entertained. Don’t have time to test the waters?
Creating content for social media is essential—you need to be present where your customers are, and they’re on social. While it is free to partake, creating an effective social media strategy and sticking to it takes diligence and determination.
7 Social Media Tactics for Businesses That Struggle With Social
A strong social media presence is one of the best ways to be heard, and businesses are no exception to this rule. Forget the doorstep; there’s a whole world of potential customers and fans at your fingertips who are actively looking for brands that they can identify and engage with on a personal level.
What is Digital Advertising and Why Does It Matter?
Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads, affiliate programs and website display ads.
We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings on all major search engines over time.
Why Your Business Should Want More Reviews on Review Sites
There’s no getting away from business reviews. The good news is that there are methods to get more business reviews as well as effectively managing reviews from customers. Also, businesses needn’t fear negative online reviews, as there are ways to negate the effect of negative reviews.
The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between #GameOver and #Trending when it comes to social media success.
300 million—the number of people on Instagram every single day. Businesses are taking advantage of Instagram by using it as a resource to gain popularity and increase their customer base. In fact, top brands like Nike and National Geographic have over 60 million Instagram followers!
SEO is the key to conquering the internet, and as the digital climate becomes increasingly saturated, it is becoming more important than ever to make sure that you are making every effort to get seen on the web.
Business description and information are not enough to put your Yelp page on the main screen of the users. You need to improve your SEO on your page so Yelp's algorithm can catch a glimpse of your page. Check these 5 easy steps on how to do it.