#Smart Media

Review Management Best Practices

At the end of the day, people can tell that if your business is grooming your reviews if all of your reviews are too positive. From a consumer’s perspective, it is better to see a business with a mix of reviews, mostly positive but with some negatives as well.

review

Paul Mackiewicz

6/26/2020

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Top 10 Review Websites to Get More Customer Reviews On

In the blog, U.S. Ranking, % U.S. Traffic, and Average Monthly U.S. Traffic (unique visitors) data are sourced from Alexa. Businesses should strive to get business reviews on business review websites that are going concerns, review sites that people know about (and go to), and that are relatively friction-less (sites consumers have log ins or can go in easy to leave a review).

review

Paul Mackiewicz

6/26/2020

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What is SEO and Why Does It Matter?

Search Engine Optimization is important to consider when creating and publishing any kind of online content—whether it’s your business website, blog or otherwise. The better your business gets at optimizing your content for SEO, the more likely you are to be seen online, and the more business you’ll get to your storefront!

SEO

Paul Mackiewicz

6/26/2020

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Business Website Essentials

All in all, it’s a pretty swell time to be building a website for your business. Hosting is cost-effective and secure, design templates have never looked nicer, and there is plenty of great content out there to help guide you through the process. But if you are ever curious if your website is serving you well, just follow this tip from Kevin Lao at Google: take out your phone, pull up your site and ask yourself “do you like what you see?” Now go to your closest competitor’s site and ask yourself the same question. Your answer will tell you all you need to know.

website

Christian Sianturi

6/26/2020

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What is Online Reputation Management?

According to Google, 9 out of 10 of local searches lead to action, with more than 50% leading to sales. If businesses have a good web presence, customers will go to them rather than the competitor. Once they’re in the store, 79% of customer use their smartphones inside to look at reviews or compare prices and 74% of them end up making a purchase. Those numbers alone make the opportunity clear: online reputation management is essential for your business to get consumers in the door to make the sale.

Reputation Management

Paul Mackiewicz

6/26/2020

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How to Avoid Having an Ugly Website

Your website content is one of your most important marketing tools. Whether or not people engage can mean the difference between one dollar and one million dollars in revenue. It’s worth it to take the time to make your website beautiful.

website

Paul Mackiewicz

6/29/2020

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5 Reasons SEO is Essential for Website Success

You know why SEO is important for the success of a website and your business overall. Being found in search is one of the best ways to find new customers when they’re seeking out your products or services. While SEO is increasingly important, maintaining rankings and working to constantly push out competitors is an arduous process. If you don’t have time to stay up-to-date on Google’s algorithm changes, cleaning up metadata, keyword research and link building, consider outsourcing to someone who has this as their main focus.

SEO

Christian Sianturi

6/26/2020

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How to Use Paid Ads to Grow Your Facebook Following

So, you’ve got your Facebook Business page setup and you’re posting regularly. You’ve even got some likes and shares. That’s great! But why stop there? With over 1.79 billion users active on the platform every day, there’s a lot of real estates to cover, and your content can only reach so far without a little help. That’s where Facebook Paid Ads to come into play.

Facebook

Christian Sianturi

6/26/2020

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What is Content Marketing and Why Does It Matter?

Content marketing is an effective strategy to interact with consumers and introduce them to your business’s brand. By providing consumers with value before they even visit your store, you are building positive relationships and connections to your brand, resulting in long-lasting customer loyalty and brand equity for your business.

marketing

Paul Mackiewicz

6/29/2020

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Digital Customer Service: the 10 Cornerstones

Whose job is customer service? The truth is, customer service is the responsibility of everyone in your company. Building a brand means delivering on a promise again and again. It means consistency and maintaining effective customer relationships.

customer service

Paul Mackiewicz

6/26/2020

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Tips for Providing The Perfect Customer Experience

Businesses are always looking for new ways to make a name for themselves and an excellent customer service experience is one of those ways in which a business can afford to get a great reputation in. Competition is almost always growing in any industry and new strategies and actions must be implemented to keep up with the constant flux.

customer experience

Christian Sianturi

6/26/2020

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What is Programmatic Advertising?

Programmatic advertising is big, and it’s not something that will disappear in the next few years. According to a study from eMarketer, US programmatic digital display ad spending will reach $22.10 billion in 2016. The kingdom is expanding, and overtaking new advertising territory every day

advertising

Christian Sianturi

6/26/2020

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3 Tips to Make Your Website Actually Useful

A lot of people think a website should be an online version of your business. In reality, this is virtually impossible. A website is more like a messenger for your business.

website

Christian Sianturi

6/26/2020

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Facebook Advertising vs. Boosted Posts

If you are looking to achieve tangible marketing results, like capturing leads and driving revenue, my money is on newsfeed ads. If you want to really capture leads through Facebook paid to advertise however, I suggest using Facebook lead ads.

Social Media

Christian Sianturi

6/26/2020

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Why is Social Media Important?

It’s important to create social media content that provides value to your customers without hocking spam day in and day out. To succeed on social media you need to know your consumers and keep them entertained. Don’t have time to test the waters?

Social Media

Christian Sianturi

6/26/2020

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Creating the Perfect Social Post

Creating content for social media is essential—you need to be present where your customers are, and they’re on social. While it is free to partake, creating an effective social media strategy and sticking to it takes diligence and determination.

Social Media

Christian Sianturi

6/26/2020

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Quality Over Quantity

If you can provide value while posting every day, then by all means, post daily. If that’s not the case, stick to this rule: quality over quantity, folks. Quality wins every time.

Social Media

Paul Mackiewicz

6/26/2020

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Get Listed on the Local Search

As you can very well see, being present and being accurate where it matters most in online listings is crucial to survival in today’s dog-eat-dog digital world.

Business Listing

Christian Sianturi

6/26/2020

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7 Social Media Tactics for Businesses That Struggle With Social

A strong social media presence is one of the best ways to be heard, and businesses are no exception to this rule. Forget the doorstep; there’s a whole world of potential customers and fans at your fingertips who are actively looking for brands that they can identify and engage with on a personal level.

social media

Christian Sianturi

6/26/2020

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What is Digital Advertising and Why Does It Matter?

Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads, affiliate programs and website display ads.

advertising

Christian Sianturi

6/22/2020

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5 Easy Tips to Climb Search Rankings

We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings on all major search engines over time.

SEO

Christian Sianturi

6/22/2020

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Why Your Business Should Want More Reviews on Review Sites

There’s no getting away from business reviews. The good news is that there are methods to get more business reviews as well as effectively managing reviews from customers. Also, businesses needn’t fear negative online reviews, as there are ways to negate the effect of negative reviews.

Review

Christian Sianturi

6/22/2020

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Copyright Online and Fair Use in Social Media

With the online world being dominated by images, what do you need to know as a business owner when it comes to copyright laws?

social media

Christian Sianturi

6/22/2020

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How to #Hashtag

The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between #GameOver and #Trending when it comes to social media success.

social media

Christian Sianturi

6/22/2020

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5 Steps To Becoming an Instagram Sensation

300 million—the number of people on Instagram every single day. Businesses are taking advantage of Instagram by using it as a resource to gain popularity and increase their customer base. In fact, top brands like Nike and National Geographic have over 60 million Instagram followers!

Instagram

Christian Sianturi

6/22/2020

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How to Reach Your Audience With Digital Advertising.

Successful digital advertising plucks viewers’ heartstrings and entices with humor. It takes you on an emotional roller coaster by conjuring up feelings of forgotten memories and nostalgia.

advertising

Christian Sianturi

6/22/2020

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16 Website SEO Musts for a Higher Search Ranking

This is good news: the more relevant, informative and useful user experience you create, the better the chances that search engines will serve your pages.

SEO

Christian Sianturi

6/22/2020

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55 Stellar Statistics for Websites

The world has gone digital, and business has followed. It’s easier to go where your audience is than to bring them to your door, and the biggest audience lives online.

website

Christian Sianturi

6/22/2020

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Improving Your Local Search Ranking With Data Aggregators

Local search is a major deal for businesses, especially for small businesses. A company could potentially force themselves into bankruptcy if their online visibility is non-existent.

SEO

Christian Sianturi

6/17/2020

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Blogging for Fun and Profit: How to Build your Business Blogging Skills

What should your blog discuss? How many posts should get published, and how often? Just who the heck is going to read this stuff, anyway?

website

Christian Sianturi

6/17/2020

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The Dos and Don’ts of Customer Service

Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who went above and beyond, we’ve all experienced it

customer service

Paul Mackiewicz

6/17/2020

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How to Engage Your Audience Through Social Media

Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon.

Social Media

Christian Sianturi

6/17/2020

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The Complete WordPress SEO Plugin Mastery

SEO is the key to conquering the internet, and as the digital climate becomes increasingly saturated, it is becoming more important than ever to make sure that you are making every effort to get seen on the web.

SEO

Christian Sianturi

6/17/2020

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30 Digital Advertising Statistics for Businesses

We’ve compiled this list of top advertising stats so you can spend your advertising dollars where it matters, and get the ROI you need to thrive in the digital world.

advertising

Paul Mackiewicz

6/17/2020

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Critical Data For Online Business Listings

The more information you include across all listing sources and directories, the easier it will be for consumers to find your business and purchase your products and/or services.

business listing

Christian Sianturi

6/17/2020

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What Social Media Monitoring Can Teach You About Your Business

Most businesses are aware that they should monitor social media for mentions related to their brand, products, services, competitors and industry.

social media

Christian Sianturi

6/17/2020

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An Introduction to Digital Advertising Metrics

Setting your own benchmarks and campaign goals based on past performance is the best way to proceed with your advertising efforts.

Advertising

Christian Sianturi

6/17/2020

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Understanding and Optimizing Your Website Speed

How to Determine Your Page Speed and Score

website

Paul Mackiewicz

6/17/2020

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5 Reasons You Need Instagram for Your Business

There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform.

Social Media, Instagram

Christian Sianturi

6/17/2020

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How to Perform a Local SEO Audit for Your Business in 12 Steps

Finding and fixing any SEO optimization issues you discover along the way is also crucial, as is recording your progress to ensure you’re not missing any vital pieces to the local SEO puzzle.

SEO

Christian Sianturi

6/17/2020

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The Basics of Online Advertising

Every local business can easily take their advertising game to the next level, and begin to rake in new revenue—with the data to back their investment.

Advertising

Christian Sianturi

6/17/2020

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How to Respond to Positive Reviews

As you can see, there’s a ton of potential hidden in a positive review response. Instead of one advertisement to rule them all, each review is an opportunity to sell your business!

Review

Christian Sianturi

6/17/2020

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What are Listings and Why Do They Matter?

Create listings on sites worth lots of points to improve your listings score

Listing

Paul Mackiewicz

6/17/2020

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3 SEO Tips to Improve Your Keyword Research

Have you heard that improving your SEO will help you get found online more easily?

SEO

Paul Mackiewicz

6/17/2020

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How to Engage Your Audience Through Social Media

Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon.

social media

Christian Sianturi

6/17/2020

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How to Respond to Negative Reviews

How you respond to a negative review impacts not only the reviewer but all the sets of eyes that come afterward.

review

Christian Sianturi

6/17/2020

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How to set up an online store

Using WooCommerce to build your eCommerce store online.

Website

Paul Mackiewicz

6/17/2020

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Martin Luther King style Review Responses

Lessons Business Owners can learn from how MLK lived his life.

Yelp

Paul Mackeiwicz

1/20/2020

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6 Reasons Your Local Business Listings Need to Be Accurate

Here are 6 reasons why your local business listings need to be accurate and updated.

Listing

Christian Sianturi

6/15/2020

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Quick SEO Tips to Improve Your Keyword Research

A few tips to be an expert SEO is you need to do your own keyword research, applying the right keywords and avoid keyword stuffing.

SEO

Christian Sianturi

1/15/2020

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Tips on Increasing Yelp SEO

Business description and information are not enough to put your Yelp page on the main screen of the users. You need to improve your SEO on your page so Yelp's algorithm can catch a glimpse of your page. Check these 5 easy steps on how to do it.

Yelp

Christian Sianturi

12/18/2019

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How to Answer your Online Reviews

There is no more import part of managing your online presence than displaying your dedication to customer feedback!

Yelp and Google

Christian Sianturi

11/22/2019

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Claiming and Setting up your Yelp Page

How to Claim and Set up a new Yelp so you can start using it!

Yelp

Christian Sianturi

11/21/2019

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6 Reasons why your Yelp Business Page is so Important, 1 Reason it Sucks

Understand why to use your Yelp page to drive business your way.

Yelp

Paul Mackiewicz

11/21/2019

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Send me #SMART Ideas!

Monthly Newsletter with Best Practices for your Law Firm to obtain more clients online

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