Pool Services & Renovations in New Jersey - Confidential
April 2019

How we used SEO to grow a Pool Services Business

A family-owned pool company in Monmouth Junction, New Jersey has been servicing residential and commercial since 1997. When they first began their campaign with us in April of 2019, they only had 2 keywords ranking well on Google. They signed up for SEO so they could get even more online traction for their services and reach more potential customers.

Services

Search Engine Optimization

Platform

Website

Result 1

+14
Keywords on Page 1

Result 2

+3
Average Ranking for All Keywords

Project Overview

This family-owned pool company in Monmouth Junction, New Jersey has been servicing residential and commercial swimming pools since 1997. When they first began their campaign with us in April of 2017, they only had 2 keywords ranking well on Google. They signed up for SEO so they could get even more online traction for their services and reach more potential customers.

Execution

In their first month of service, we laid a strong foundation for their SEO campaign by auditing and optimizing their website. We adjusted title tags, meta descriptions, H1 tags, and alt image tags so Google could crawl and index their site.After that, we worked with our client on dedicating new pages for the different services they provided and createdcustom content for each page. Rather than a generic services page, we had dedicated pages for repairs, renovations andremodeling, seasonal preparation packages (winterizing), and equipment replacement. By doing so, we were able to gainmore attention from Google.

Results

With extensive research, we finally able to grab attention from the search engine and put our client back to the first page of the web browsers

  • 14 diverse keywords on page one
  • Page one rankings are maintained monthly
  • Local listings of the surrounding areas are dominated

Testimonials

Don't take our word for it, take theirs!

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John Carter
VP of Marketing at Webflow

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Jason Larson
Marketing Lead at Google

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Sophie Moore
Head of Marketing at Facebook

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