How we increased brand awareness for a neurosurgery clinic in New Jersey

A clinic specialized in neurosurgery and based on New Jersey produced videos to educate potential customers about neuroscience and brain diseases. They sought help to drive brand awareness.

Services

Brand Awareness, YouTube Ads Campaign

Platform

YouTube

Result 1

12.55%

Increase in Video Rate View

Result 2

53,130

Views on Video Achieved in a week

Project Overview

A clinic specialized in neurosurgery and based on New Jersey created and produced their own videos to educate potential customers about neuroscience, and and also wanted to increase awareness of brain diseases. The obstacles that our client faces are:

Struggling to deliver their messages and videos to the right viewers/potential clients.
Can't find the right platforms to deliver the videos thus can’t improve brand awareness.

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Execution

These are just a common problem that most of our clients are facing. To tackle these problems, our digital advertising specialists decided to create a YouTube campaign to deliver the videos. The steps we’re taking are:

Improved ads spend budget on YouTube.
Conducting a research to choose the right demographic to increase the brand awareness.

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Results

The steps that we were taking has shown astonishing results. With the campaign that ran for 6 months and the steps we're taking, we have reached our goals:

With $1,000 budget, we have achieved over 53,130 views (original goal: 50,000)
An increased in view rates up to 12.5% with average Cost per View of $0.11

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Testimonials

Don't take our word for it, take theirs!

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John Carter

VP of Marketing at Webflow

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Jason Larson

Marketing Lead at Google

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Sophie Moore

Head of Marketing at Facebook

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