Mortgage Lender in Southern Florida - Confidential
September 2019

How we helped a mortgage lender with their local SEO campaign

Our client is a residential mortgage lending company. With offices in both Boca Raton and Boynton Beach, they joined us in March of 2019, looking to drive leads, increase their online ranking, and grow their brand awareness in Southern Florida.

Service

Search Engine Optimization

Patform

Website

Result 1

+19
Keywords on Page One

Result 2

13
Average Ranking for All Keywords

Project Overview

Our client opened in 1995 and specializes in residential mortgage lending.With offices in both Boca Raton and Boynton Beach, they joined us inMarch of 2019. Their goals are:

  • Looking to drive leads to their business
  • Increase their online ranking
  • Grow brand awareness in Southern Florida

Execution

To accomplish these goals, we started with a thorough audit of their website. During this process, we discovered multiple services provided by their company were clumped together, rather than having their own separate pages. To increase their appeal to search engines, we encouraged the owners to create separate landing pages with engaging and unique copy.

Results

During their first months of service, we focused their SEO campaign on the following business services:current mortgage rates, mortgage interest rates, home equity loans, best mortgage rates, and home mortgage rates. After building presence in Boca Raton and Palm Beach County, we were able to begin focusing on their neighboring county of Broward. Their campaign was incredibly successful and within just 5months they have 20 keywords on the first page of Google!

Testimonials

Don't take our word for it, take theirs!

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John Carter
VP of Marketing at Webflow

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Jason Larson
Marketing Lead at Google

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Sophie Moore
Head of Marketing at Facebook

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