Construction Company based in Virginia - Confidential
November 2019

How we helped a construction company based in Virginia to gain new target audience

A home construction company based in Virginia wanted to gain new clients by running online ads to advertise on the competitor locations and to the new development neighborhoods. They mentioned that they need to find new target audience.

Services

Local Ads Campaign

Platforms

Google and Bing

Result 1

141,921
Increased in Impressions

Result 2

10,976
Unique Users

Project Overview

As a construction company, our client was struggling to obtain new clients from the surrounding area where they’re located. The only way to gain new clients is to start reaching out to another city and town. 

  • There will competitors in the area
  • Need to do research on finding new clients for precise ads targeting

Execution

Even though there are competitors in the new area, it is doable to gain new clients from the new area. Our digital advertising specialists built and ran a LocalAds campaign based on the research that has been conducted. 

  • New target audience was people above 35 who are shopping for a new home or interested in home remodeling.
  • With new retargeting audience, it will be straightforward to reach the target market

Results

After running the ads for this business for 3 months, we have gained outstanding results. In this period, our campaign reached more unique users and obtained more conversions from the form fill from the website. 

  • The campaign has reached 10,976 unique users over the whole campaign period.
  • Generated 67 form fill conversions 
  • 10 physical visits through their door 
  • 6 unique phone calls monthly on average

Testimonials

Don't take our word for it, take theirs!

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John Carter
VP of Marketing at Webflow

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Jason Larson
Marketing Lead at Google

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Sophie Moore
Head of Marketing at Facebook

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