Business owners often asked themselves how do customers find their business. In this era of technology, everybody wants a fast and easier way to find what they want or need. When they are looking for a business like yours, they will use their devices and go online to find what they want, where and when. Customers are looking for the best business for their needs and ccording to Nielsen in 2016, Yelp is ranked number 1 for a review site for them to influence their decision making. Having a Yelp page will be easier for business owners too because customers are able contact you by calling, sending a message, or requesting a quote directly through your page and even drive traffic to your website or social media.
Claiming your business on Yelp will be the decision ever since you can bring out your business out there to reach millions of potential customers. Claiming your business on Yelp is how you manage your Yelp page. You can have access to a number of tools and metrics from Yelp to help your business grow. You can update your hours, add details about your business, upload photos, respond to reviews and it even allows you to bring your brand to your page. Having your business on Yelp will help more than just building a brand. On average, businesses who claim their page get more than double the engagement from potential customers on Yelp, including more calls and website clicks.
Here are the ways for you to claim your page on Yelp:
Go to Yelp For Business Owners at biz.yelp.com and click Get Started.
Find your business by typing in your zip code and your business name.
Create an account by entering an email address and password. You should use an email address you check regularly to stay on top of what’s happening with your page.
Verify your account by entering your verification code. You’ll get an email or call to the number listed on your page.
After you’re done with the claiming, it is time to optimize your page.
When a customer goes to your Yelp page the first thing they see will be the information of your business, you can’t leave it just blank or show incorrect information. Your Yelp page is like your storefront, customers want to see if you’re open without ever need to make the effort to contact you. Without basic details like hours and photos, they may think you’re closed, not active and will move onto the next business. Here are some TIPS on how to optimize your Yelp page with photos.
With the correct information and great pictures, it is still not enough to make your business stand out from the other competitors. You need to make your business stand out, you need to tell your story. Your Yelp page is also a great place to let potential customers know what makes you special. That’s exactly what the ‘Specialties’ space was made for. Whatever makes you unique, claim your free page and let the world know, click HERE to make your Yelp business extra special.
The last thing you need to do is to respond or answer any reviews you have on your Yelp, that is very crucial for the business owner to answer each individual who left their opinions about your business on your Yelp page. This is a great first impression by responding to any reviews. Reviews are a great way to show consumers what kind of business you’re running and to see if you’re the one that values customer opinions. Click HERE to learn more on how to leave reviews.
In order to stay ahead of the competition, it is important to focus on both online visibility and lead generation. Traffic is key, but you're losing out on potential business if you can't convert that traffic into leads.