We love data, analytics, and psychology. No wonder we ended up in Digital Marketing and Advertising as a career.

An Introduction to Digital Advertising Metrics

Setting your own benchmarks and campaign goals based on past performance is the best way to proceed with your advertising efforts.

November 11, 2020

30 Digital Advertising Statistics for Businesses

We’ve compiled this list of top advertising stats so you can spend your advertising dollars where it matters, and get the ROI you need to thrive in the digital world.

November 11, 2020

What is Digital Advertising and Why Does It Matter?

Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads, affiliate programs and website display ads.

November 11, 2020

Facebook Advertising vs. Boosted Posts

If you are looking to achieve tangible marketing results, like capturing leads and driving revenue, my money is on newsfeed ads. If you want to really capture leads through Facebook paid to advertise however, I suggest using Facebook lead ads.

November 11, 2020

What is Programmatic Advertising?

Programmatic advertising is big, and it’s not something that will disappear in the next few years. According to a study from eMarketer, US programmatic digital display ad spending will reach $22.10 billion in 2016. The kingdom is expanding, and overtaking new advertising territory every day

November 11, 2020

How to Use Paid Ads to Grow Your Facebook Following

So, you’ve got your Facebook Business page setup and you’re posting regularly. You’ve even got some likes and shares. That’s great! But why stop there? With over 1.79 billion users active on the platform every day, there’s a lot of real estates to cover, and your content can only reach so far without a little help. That’s where Facebook Paid Ads to come into play.

November 11, 2020