In order to stay ahead of the competition, it is important to focus on both online visibility and lead generation. Traffic is key, but you're losing out on potential business if you can't convert that traffic into leads.
How to Claim and Set up a new Yelp so you can start using it!
Business description and information are not enough to put your Yelp page on the main screen of the users. You need to improve your SEO on your page so Yelp's algorithm can catch a glimpse of your page. Check these 5 easy steps on how to do it.
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Lessons Business Owners can learn from how MLK lived his life.
How you respond to a negative review impacts not only the reviewer but all the sets of eyes that come afterward.
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As you can see, there’s a ton of potential hidden in a positive review response. Instead of one advertisement to rule them all, each review is an opportunity to sell your business!
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Every local business can easily take their advertising game to the next level, and begin to rake in new revenue—with the data to back their investment.
The more information you include across all listing sources and directories, the easier it will be for consumers to find your business and purchase your products and/or services.
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Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon.
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What should your blog discuss? How many posts should get published, and how often? Just who the heck is going to read this stuff, anyway?
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Local search is a major deal for businesses, especially for small businesses. A company could potentially force themselves into bankruptcy if their online visibility is non-existent.
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The world has gone digital, and business has followed. It’s easier to go where your audience is than to bring them to your door, and the biggest audience lives online.
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This is good news: the more relevant, informative and useful user experience you create, the better the chances that search engines will serve your pages.
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The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between #GameOver and #Trending when it comes to social media success.
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There’s no getting away from business reviews. The good news is that there are methods to get more business reviews as well as effectively managing reviews from customers. Also, businesses needn’t fear negative online reviews, as there are ways to negate the effect of negative reviews.
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As you can very well see, being present and being accurate where it matters most in online listings is crucial to survival in today’s dog-eat-dog digital world.
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Creating content for social media is essential—you need to be present where your customers are, and they’re on social. While it is free to partake, creating an effective social media strategy and sticking to it takes diligence and determination.
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It’s important to create social media content that provides value to your customers without hocking spam day in and day out. To succeed on social media you need to know your consumers and keep them entertained. Don’t have time to test the waters?
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A lot of people think a website should be an online version of your business. In reality, this is virtually impossible. A website is more like a messenger for your business.
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Programmatic advertising is big, and it’s not something that will disappear in the next few years. According to a study from eMarketer, US programmatic digital display ad spending will reach $22.10 billion in 2016. The kingdom is expanding, and overtaking new advertising territory every day
Whose job is customer service? The truth is, customer service is the responsibility of everyone in your company. Building a brand means delivering on a promise again and again. It means consistency and maintaining effective customer relationships.
Content marketing is an effective strategy to interact with consumers and introduce them to your business’s brand. By providing consumers with value before they even visit your store, you are building positive relationships and connections to your brand, resulting in long-lasting customer loyalty and brand equity for your business.
According to Google, 9 out of 10 of local searches lead to action, with more than 50% leading to sales. If businesses have a good web presence, customers will go to them rather than the competitor. Once they’re in the store, 79% of customer use their smartphones inside to look at reviews or compare prices and 74% of them end up making a purchase. Those numbers alone make the opportunity clear: online reputation management is essential for your business to get consumers in the door to make the sale.
All in all, it’s a pretty swell time to be building a website for your business. Hosting is cost-effective and secure, design templates have never looked nicer, and there is plenty of great content out there to help guide you through the process. But if you are ever curious if your website is serving you well, just follow this tip from Kevin Lao at Google: take out your phone, pull up your site and ask yourself “do you like what you see?” Now go to your closest competitor’s site and ask yourself the same question. Your answer will tell you all you need to know.
Search Engine Optimization is important to consider when creating and publishing any kind of online content—whether it’s your business website, blog or otherwise. The better your business gets at optimizing your content for SEO, the more likely you are to be seen online, and the more business you’ll get to your storefront!
