Paul Mackiewicz

I am the Founder and CEO of #SMART Business Consulting and have been involved in rapid business growth everywhere I’ve stopped. As a US Army Veteran, serving in Iraq in 2003-2004 in OIF/OEF, I learned the true meaning of discipline and working for the good of the team. The other major lesson I learned was that efficiency is key to the success of a mission while minimizing losses. - Increased the revenue of a golf entertainment business by 53% in 15 months by optimizing digital advertising strategies - Built a 5 location Scooter Rental Company - Was instrumental in growing a social media management company into an INC 500 Fastest Growing Company as one of the first hires. - Built the operational systems and processes that increased revenue by over $2 million in 2 years for a digital advertising agency, placing them on the INC5000 Fastest Growing Company in back to back years - Served as the consultant for a digital advertising start-up, obtaining the required financing, building the operational framework, and building a sales system that delivered results immediately - Worked with dozens of small businesses to improve their eBrand and increased the revenue generated from their review sites and social media profiles.

Articles by 

Paul Mackiewicz

Claiming and Setting up your Yelp Page

How to Claim and Set up a new Yelp so you can start using it!

September 16, 2020

Tips on Increasing Yelp SEO

Business description and information are not enough to put your Yelp page on the main screen of the users. You need to improve your SEO on your page so Yelp's algorithm can catch a glimpse of your page. Check these 5 easy steps on how to do it.

November 11, 2020

What are Listings and Why Do They Matter?

Why Listings are so important?!

September 16, 2020

Martin Luther King style Review Responses

Lessons Business Owners can learn from how MLK lived his life.

September 16, 2020

How to Respond to Negative Reviews

How you respond to a negative review impacts not only the reviewer but all the sets of eyes that come afterward.

November 11, 2020

How to Respond to Positive Reviews

As you can see, there’s a ton of potential hidden in a positive review response. Instead of one advertisement to rule them all, each review is an opportunity to sell your business!

November 11, 2020

The Basics of Online Advertising

Every local business can easily take their advertising game to the next level, and begin to rake in new revenue—with the data to back their investment.

September 16, 2020

Critical Data For Online Business Listings

The more information you include across all listing sources and directories, the easier it will be for consumers to find your business and purchase your products and/or services.

September 16, 2020

How to Engage Your Audience Through Social Media

Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon.

September 16, 2020

Blogging for Fun and Profit: How to Build your Business Blogging Skills

What should your blog discuss? How many posts should get published, and how often? Just who the heck is going to read this stuff, anyway?

November 11, 2020

Improving Your Local Search Ranking With Data Aggregators

Local search is a major deal for businesses, especially for small businesses. A company could potentially force themselves into bankruptcy if their online visibility is non-existent.

November 11, 2020

55 Stellar Statistics for Websites

The world has gone digital, and business has followed. It’s easier to go where your audience is than to bring them to your door, and the biggest audience lives online.

November 11, 2020

16 Website SEO Musts for a Higher Search Ranking

This is good news: the more relevant, informative and useful user experience you create, the better the chances that search engines will serve your pages.

November 11, 2020

How to #Hashtag

The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between #GameOver and #Trending when it comes to social media success.

September 16, 2020

Why Your Business Should Want More Reviews on Review Sites

There’s no getting away from business reviews. The good news is that there are methods to get more business reviews as well as effectively managing reviews from customers. Also, businesses needn’t fear negative online reviews, as there are ways to negate the effect of negative reviews.

November 11, 2020

Get Listed on the Local Search

As you can very well see, being present and being accurate where it matters most in online listings is crucial to survival in today’s dog-eat-dog digital world.

November 11, 2020

Creating the Perfect Social Post

Creating content for social media is essential—you need to be present where your customers are, and they’re on social. While it is free to partake, creating an effective social media strategy and sticking to it takes diligence and determination.

September 16, 2020

Why is Social Media Important?

It’s important to create social media content that provides value to your customers without hocking spam day in and day out. To succeed on social media you need to know your consumers and keep them entertained. Don’t have time to test the waters?

September 16, 2020

3 Tips to Make Your Website Actually Useful

A lot of people think a website should be an online version of your business. In reality, this is virtually impossible. A website is more like a messenger for your business.

November 11, 2020

What is Programmatic Advertising?

Programmatic advertising is big, and it’s not something that will disappear in the next few years. According to a study from eMarketer, US programmatic digital display ad spending will reach $22.10 billion in 2016. The kingdom is expanding, and overtaking new advertising territory every day

November 11, 2020

Digital Customer Service: the 10 Cornerstones

Whose job is customer service? The truth is, customer service is the responsibility of everyone in your company. Building a brand means delivering on a promise again and again. It means consistency and maintaining effective customer relationships.

November 11, 2020

What is Content Marketing and Why Does It Matter?

Content marketing is an effective strategy to interact with consumers and introduce them to your business’s brand. By providing consumers with value before they even visit your store, you are building positive relationships and connections to your brand, resulting in long-lasting customer loyalty and brand equity for your business.

November 11, 2020

What is Online Reputation Management?

According to Google, 9 out of 10 of local searches lead to action, with more than 50% leading to sales. If businesses have a good web presence, customers will go to them rather than the competitor. Once they’re in the store, 79% of customer use their smartphones inside to look at reviews or compare prices and 74% of them end up making a purchase. Those numbers alone make the opportunity clear: online reputation management is essential for your business to get consumers in the door to make the sale.

September 16, 2020

Business Website Essentials

All in all, it’s a pretty swell time to be building a website for your business. Hosting is cost-effective and secure, design templates have never looked nicer, and there is plenty of great content out there to help guide you through the process. But if you are ever curious if your website is serving you well, just follow this tip from Kevin Lao at Google: take out your phone, pull up your site and ask yourself “do you like what you see?” Now go to your closest competitor’s site and ask yourself the same question. Your answer will tell you all you need to know.

November 11, 2020

What is SEO and Why Does It Matter?

Search Engine Optimization is important to consider when creating and publishing any kind of online content—whether it’s your business website, blog or otherwise. The better your business gets at optimizing your content for SEO, the more likely you are to be seen online, and the more business you’ll get to your storefront!

November 11, 2020